This store has LUSH like products (and vibe) but with a beachy twist. I first bought some of the mermaid soaps on vacation in a boutique in Florida but have since returned to repurchase from the website. The Mermaid bubble bath bombs are my favorite, the swirls of blue remind me of the ocean and beach. The fragrance is beautiful with a hint of salty sea spray and fresh air. I had a couple of questions which were answered within 24hrs and the customer service was very helpful. Recommended for anyone who likes LUSH products and are also a fan of beachy things.